Client
KEIZO
Year
2020
Location
Bali
KEIZO is a classic example of an integrated brand development and social media campaign. I worked with the owner during the pandemic to complete;
Brand development: collaborated with the owner to establish a cohesive brand identity, including the social media persona, monthly content plans, and visual style for the online cake shop.
Social Media Strategy: created engaging social media content reflected with KEIZO’s identity, developed organic engagement strategies, and built strong connection within the community.
Content Creation & Brand Management: Reached out to local communities and partnered with foodie influencers to increase brand visibility, drive organic follower growth, and sales.
I developed and managed all the social media work below.
Keizo a homemade bakery from Bali with ergonomic packaging, specialising in poing-poing cakes. Established in 2020 during the pandemic, KEIZO prides itself on using only premium ingredients, free from preservatives and artificial colouring.
Skills: Microsoft Office · Creative Design · Brand Development · Social Media Marketing · Graphic Design · Analytics
Programs used: Canva, Adobe Creative Suite, META Business Suite, Microsoft Office, Instagram Analytics
Client
White Collar Concept
Year
2020
Location
Jakarta
White Collar Concept required an increased market awareness campaign and a related outreach to engage with its target community. I worked with senior management to complete a programme that included;
Content strategy development: developed a monthly content calendar aligned with brand themes, ensuring consistent messaging and engagement on instagram.
Influencer outreach: developed and executed collaborative initiatives with fashion influencers to enhance brand visibility, drive engagement and sales, and connect with a broader audience.
Community Management: monitored and interacted with followers to build an engaged community, strengthening brand loyalty and awareness.
White Collar Concept has been established since 2013, renowned for its clean lines, refined design, and modern ready-to-wear collections.
Skills: Microsoft Office · Creative Design · Community Engagement · Content Strategy · Creativity and Trend awareness · Influencer Marketing · Social Media Marketing · Graphic Design · Data analytics
Programs used: Capcut, Canva, META Business Suites, Microsoft Office, Instagram analytics
Client
Gym Fitness Indo
Year
01/01/000
Location
Indonesia
Gymfitnessindo has been supplying fitness equipment for personal and commercial purposes through online platforms since 2015. It is the official distributor of FORCE USA in Indonesia.
Develop and manage Ad Campaigns: Built and optimised META Ads with writing persuasive copy to drive lead generation and sales.
Campaign Analysis and Optimisation: Conducted A/B testing, monitored performance metrics, and implemented data-driven improvements to Improve ad return on investment (ROI)
Collaboration and Reporting: Worked closely with the marketing and sales team to align strategies, maintain brand consistency, and use insights from campaign reports to optimize future strategies.
Social Media Ads Specialist at Gym Fitness Indo
Skills: Microsoft Office · Creative Design · Community Engagement · Content Strategy · Creativity and Trend awareness · Influencer Marketing · Social Media Marketing · Graphic Design · Data analytics
Programs used: META Business Suites, Microsoft Excel / Google Sheets, META and Google analytics