Influencer Marketing

Client
Formula Tooth Paste

Year
2019

Location
Jakarta, Indonesia

Formula Herbal Toothpaste by PT Orang Tua Group is a dental care product with natural herbal extracts, and for its integrated seasonal campaign, they enlisted COCO Media, the digital agency I founded in Jakarta.

  1. Strategy Development: developed and implemented comprehensive influencer marketing strategies for Formula Herbal during Ramadan, including campaign planning, 45 influencer selection, and content creative idea by conducting market research to align campaigns with brand objectives.

  2. Content Creation & Brand Management: overseen influencer campaigns, managed relationships with influencers, ensured alignment with the content brief, and tracked and analysed campaign performance, including online activations and PR package giveaways, to measure ROI and optimise future campaigns.

Leveraging influencer marketing, I collaborated with key opinion leaders to amplify brand reach, build trust, and drive engagement. By identifying the right influencers and crafting impactful campaigns, I boosted brand visibility and delivered measurable results in audience growth and conversions.

Skills: Influencers Marketing · Market Research · Campaign Strategy · Social Media Management · People person · Project Management · Time keeping · Content creativity · Influencer Marketing · Social Media Marketing

Programs used: Canva, META Business Suites, Microsoft Office, Instagram analytics, Asana and Google Workspace

Client
Lakmé (Unilever)

Year
2017

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Location
Indonesia

  1. Campaign Coordination: support the digital marketing team in executing influencer marketing campaigns, including planning, outreach, and managing the influencer pipeline to ensure all deliverables are met on time.

  2. Content Oversight: collaborated with 90 influencers to ensure high-quality content is created and posted as per the campaign timeline and quality control across social media posts including events attended.