DIGITAL MARKETING INTEGRATION

Driving Success Through Digital Innovation: As a Digital Marketing Strategist, I have collaborated with companies across Indonesia and New Zealand, delivering integrated online promotions. From web design and social media management to crafting content strategies, optimising campaigns, and staying ahead of digital trends, I focus on driving traffic and turning opportunities into tangible sales growth based on data.

Skills: Microsoft Office · Creative Design · Web Design · Brand Development · Campaign Management · Digital Marketing · Photography · Social Media Marketing · Graphic Design · Data analytics  · Writing skills · SEO · keywords research · Innovative thinker · leadership · Crisis management

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Programs used: WordPress, Canva, Adobe Creative Suite, META Business Suite, Microsoft Office, Google Analytics 4, Google Keyword Planner, SEMrush, Answer the Public, Google Trends, Hootsuite, Google Suites, Klaviyo, Gorgias, Asana, Confluence

Let's work together!

Digital Marketing Specialist

Client

BOYA Tiles & FLooring

Year

2024

AKL, New Zealand

Location

BOYA Tiles & Flooring, based in Penrose, Auckland, offers a range of tiles and flooring for individuals and businesses like builders and contractors. I developed the website, established its online presence, and created social media content and community engagement.

  1. Website development: design and maintain the website using WordPress. Manage SEO and regularly update blogs to ensure a good rank on Google.

  2. Strategic Campaign Planning: design and implement marketing campaigns to promote BOYA Tiles & Flooring’s store, coordinating seasonal promotions to maximize visibility and drive offline sales.

  3. Content Creation & Brand Management: Starting from scratch, I did the concept and shot the products, developed engaging content that aligns with BOYA Tiles & Flooring’s brand, managing social media, and website presence to attract and engage potential buyer.

SEO Content Writer

Client
Afterglow Acupuncture

Year
2024

Location
Orewa, New Zealand

an Acupuncture NZ registered acupuncturist and ACC treatment provider, practices in Orewa, North Auckland.

  1. Keyword Research: identify relevant keywords and integrate them strategically into blog content to boost search rankings.

  2. Optimised Content Creation: Write engaging, high-quality blogs with optimised headlines, meta descriptions, Google business profile and internal links while ensuring readability and audience relevance.

  3. Performance monitoring: track blog performance using Google Analytics 4 and refine strategies by targeting new keywords to improve SEO results.

Digital Marketing Strategist & Indonesian Market Consultant

Client
LEXO LAB

Year
2020-2022

Location
Auckland, New Zealand

FUNGUM Technologies Limited is a company that developed LEXO LAB, an English learning software designed for young learners.

  1. Growth Strategy and Team Leadership: Oversaw marketing and sales campaigns across online channels, optimised customer acquisition costs, and led a team of four in crafting and measuring online strategies tailored to regional markets.

  2. Media and influencer outreach: Recruited, vetted, and trained all Indonesian staff to ensure alignment with company objectives and proficiency in executing campaigns effectively.

  3. Market Analysis : Conducted market research to tailor strategies for regional relevance, utilised data analytics to identify growth opportunities, and continuously tested marketing tactics to optimise results while prioritising customer needs and preferences.

Client
Moist Diane

Year
2019

Location
Jakarta

Moist Diane, a premium Japanese haircare brand established in 2013, renowned for its high-quality range of shampoos and conditioners designed to nourish and revitalise hair, enlisted COCO Media, a digital agency I founded in Jakarta, for an integrated launch promotion campaign.

  1. Develop Event Concept and Execution Plan: created a cohesive theme and vision for the shampoo launch event, including venue design, decor, and overall experience to align with the brand's identity and target audience.

  2. Media and influencer outreach: developed and implemented collaborative partnerships with online media and influencers to enhance brand recognition, stimulate audience interaction, and sales for the inaugural launch, which was announced at a press conference.

  3. Coordinate Press Conference and Media Engagement: planned and managed a press conference to introduce the product, ensuring media coverage and providing materials like press kits to maximise brand exposure.