SOCIAL MEDIA MARKETING

As a trusted Social Media Manager and Facebook Ads Specialist, I developed and executed tailored strategies for these remarkable brands. My role included crafting comprehensive social media plans encompassing objectives, content pillars, audience targeting, hashtag strategies, and visual aesthetics. On the Facebook Ads front, I provided strategic guidance on current market trends ads content with clear CTAs and detailed ad plans targeting new customers, focusing on location, age, interests, language, and audience potential to maximise campaign impact.

Client
KEIZO

Year
2020

Location
Bali

KEIZO is a classic example of an integrated brand development and social media campaign. I worked with the owner during the pandemic to complete;

  1. Brand development: collaborated with the owner to establish a cohesive brand identity, including the social media persona, monthly content plans, and visual style for the online cake shop.

  2. Social Media Strategy: created engaging social media content reflected with KEIZO’s identity, developed organic engagement strategies, and built strong connection within the community.

  3. Content Creation & Brand Management: Reached out to local communities and partnered with foodie influencers to increase brand visibility, drive organic follower growth, and sales.

Skills: Microsoft Office · Creative Design · Brand Development · Social Media Marketing · Graphic Design · Analytics  

Programs used: Canva, Adobe Creative Suite, META Business Suite and Ads, Microsoft Office, Instagram Analytics

Client
White Collar Concept

Year
2020

Location
Jakarta

White Collar Concept required an increased market awareness campaign and a related outreach to engage with its target community. I worked with senior management to complete a programme that included;

  1. Content strategy development: developed a monthly content calendar aligned with brand themes, ensuring consistent messaging and engagement on instagram.

  2. Influencer outreach: developed and executed collaborative initiatives with fashion influencers to enhance brand visibility, drive engagement and sales, and connect with a broader audience.

  3. Community Management: monitored and interacted with followers to build an engaged community, strengthening brand loyalty and awareness.

White Collar Concept has been established since 2013, renowned for its clean lines, refined design, and modern ready-to-wear collections.

Client
Gym Fitness Indo

Year
2020 - 2022

Location
Indonesia

Gymfitnessindo has been supplying fitness equipment for personal and commercial purposes through online platforms since 2015. It is the official distributor of FORCE USA in Indonesia.

  1. Develop and manage Ad Campaigns: Built and optimised META Ads with writing persuasive copy to drive lead generation and sales.

  2. Campaign Analysis and Optimisation: Conducted A/B testing, monitored performance metrics, and implemented data-driven improvements to Improve ad return on investment (ROI)

  3. Collaboration and Reporting: Worked closely with graphic designer, the marketing and sales team to align strategies, maintain brand consistency, and use insights from campaign reports to optimize future strategies.