Influencer Marketing is often a valuable component of a campaign which requires careful consideration, planning and management.

Client
Formula Tooth Paste

Year
2019

Location
Jakarta, Indonesia

Formula Toothpaste required an extensive online influencer campaign to increase market awareness of a new herbal product. I undertook the process and completed the following;

  1. Strategy Development: developed and implemented comprehensive influencer marketing strategies, including campaign planning, selecting 45 influencers, compiling creative content ideas by conducting market research to align campaigns with brand objectives.

  2. Content Creation & Brand Management: oversaw influencer campaigns, managed relationships with influencers, ensured alignment with the content brief, and tracked and analysed campaign performance, including online activations and PR package giveaways, to measure ROI and optimise future campaigns.

Formula Herbal Toothpaste by PT Orang Tua Group is a dental care product with natural herbal extracts.

Skills: Influencers Marketing · Market Research · Campaign Strategy · Interpersonal · Innovative ideas · Social Media Management · Analytical 

Programs used: Canva, META Business Suites, Microsoft Office, Instagram analytics

Client
Lakmé (Unilever)

Lakme required the development of a specific influencer campaign with high levels of engagement with the influencer followers. I worked with the in-house marketing team to;

  1. Campaign Coordination: supporting the digital marketing team in executing influencer marketing campaigns, including planning, outreach, and managing the influencer pipeline to ensure all deliverables are met on time.

  2. Content Oversight: collaborated with 90 influencers to ensure high-quality content is created and posted as per the campaign timeline and quality control across social media posts including events attended.

Location
Indonesia

Skills: Microsoft Office · People person · Project Management · Time keeping · Content creativity · Influencer Marketing · Social Media Marketing

​

Programs used: Asana and Google Workspace