The Massive Opportunity on our Doorstep 

As New Zealand and Indonesia strengthen their trade ties through agreements like the IA-CEPA, Indonesia presents a significant opportunity for New Zealand businesses—both as a market for products and services and as a source of potential partnerships for New Zealand companies. With over 275 million people, a middle class of more than 150 million, and a median age of just 30, Indonesia is not only one of our closest neighbors but also one of the world’s most dynamic and rapidly evolving markets. However, tapping into this potential requires specific local knowledge and cultural understanding.

As a digital advertising expert with in-depth expertise in the Indonesian market, I can help businesses connect with this tech-savvy, mobile-first consumer base. With my extensive network and market insights, I offer the tools to navigate Indonesia’s digital landscape, amplify New Zealand’s presence, and enhance brand recognition. I look forward to discussing how we can unlock new opportunities and foster deeper commercial engagement in this exciting and growing market.

Client
LEXO LAB

Year
2020-2022

Location
Auckland, New Zealand

Fungum Tech wanted to expand it’s online educational brand, Lexo Lab, into Indonesia with an extensive digital campaign. I was able to lead these efforts from New Zealand and working with teams in both countries by providing;

  1. Growth Strategy and Team Leadership: Oversaw marketing and sales campaigns across online channels, optimised customer acquisition costs, and led a team of four in crafting and measuring online strategies tailored to regional markets.

  2. Media and influencer outreach: Recruited, vetted, and trained all Indonesian staff to ensure alignment with company objectives and proficiency in executing campaigns effectively.

  3. Market Analysis : Conducted market research to tailor strategies for regional relevance, utilised data analytics to identify growth opportunities, and continuously tested marketing tactics to optimise results while prioritising customer needs and preferences

Skills: Digital marketing · Innovative thinker · leadership · interpersonal · Campaign Management · Data centric · media relations · Trend Awareness · Crisis management

Programs used: Asana, Confluence, META Business Suites, Hootsuite, Microsoft Office, Google Suites, Brandwatch, Microsoft Office, Klaviyo, Gorgias